Privacy policy

Privacy Policy

At HearthTide, we value your privacy and are committed to protecting your personal information. This policy outlines how we collect, use, store, and safeguard your data in compliance with international regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).

1. Information We Collect

We may collect the following types of information when you interact with our website, make a purchase, or contact us:

  • Personal Identification Information: Name, email address, shipping address, and payment details.
  • Technical Data: IP address, browser type, device information, and cookies for analytics and site functionality.
  • Usage Data: Pages visited, products viewed, and interaction with our site to improve user experience.

2. How We Use Your Information

Your data is used for the following purposes:

  • To process and fulfill your orders for home decor, stationery, kitchenware, and personal care products.
  • To communicate with you regarding order updates, promotions (with consent), and customer support inquiries.
  • To enhance website performance, analyze trends, and personalize your shopping experience.
  • To comply with legal obligations and prevent fraudulent activities.

3. Legal Basis for Processing

Under GDPR and CCPA, we process your data based on:

  • Contractual Necessity: To fulfill orders and provide services you request.
  • Consent: For marketing communications, where you have opted in.
  • Legitimate Interests: To improve our services and ensure website security.
  • Legal Compliance: As required by applicable laws.

4. Data Storage and Security

We implement industry-standard measures to protect your data:

  • All personal information is stored securely using encryption and access controls.
  • Data is retained only as long as necessary for the purposes outlined or to meet legal requirements.
  • We do not sell or rent your personal data to third parties.

5. Your Rights

You have the right to:

  • Access, correct, or delete your personal information.
  • Object to or restrict processing of your data.
  • Withdraw consent for marketing communications at any time.
  • Data portability, where applicable.

To exercise these rights, contact us at [email protected]. We will respond within the timeframe required by law.

6. Cookies and Tracking Technologies

Our website uses cookies to enhance functionality and analytics. You can manage cookie preferences through your browser settings.

7. Third-Party Sharing

We may share data with trusted service providers (e.g., payment processors, shipping carriers) strictly for order fulfillment and operational purposes. These parties are obligated to protect your data and comply with privacy laws.

8. International Data Transfers

If data is transferred outside your region, we ensure adequate protection through mechanisms like GDPR-approved safeguards.

9. Changes to This Policy

We may update this policy periodically. The latest version will always be available on our website.

10. Contact Us

For questions or concerns about this privacy policy, email us at [email protected].

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